Press Release
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For More Information:

L&S Marketing, Inc.
Sheldon Liebman
lsmarket@flash.net
Tel +1 (505) 332-1281
Fax +1 (505) 332-1286
www.lsmarketing.com

PEAK Systems
Andy Johnston
aj@peak-info.com
Tel +44 171 834 4693
Fax +44 171 821 6636
www.peak-info.com

PEAK SYSTEMS, INC. OPENS TO PROVIDE SALES AND SUPPORT TO THE AMERICAS
Industry Veteran David Brack Appointed President of U.S. Subsidiary as 50th Everest™ Real-Time 3D System is Ordered

(Fort Lauderdale, FL, January 11, 1999) PEAK Systems GmbH announces the opening of Peak Systems, Inc., a U.S. subsidiary created to provide sales and support services to the American market. Earlier this month, Peak announced the acquisition of MediaOffice GmbH (now Peak Systems) in Hamburg, Germany to provide additional support services around the world.

The company continues to expand to meet the high demand for its Everest™ real-time 3D graphics and virtual set system. An order for the 50th Everest license was recently received and the system is already installed in high profile companies such as CBS News, CBS Sports and Turner Entertainment in the U.S., Premiere and the IRT Institut in Germany, and TV Asahi in Japan.

Peak Systems, Inc. is located in Fort Lauderdale, Florida and is responsible for sales and service in North, Central and South America. Industry veteran David Brack has been appointed President of the new company; he joins Director of U.S. Sales Rick Balabuck, also based in Florida, and John Laurence, who is based in New York City and provides support to Peak's American customers.

Brack has over 20 years of experience in broadcast and post production graphics, specializing in developing sales and service organizations for young, fast-growing companies. Before joining Peak, Brack worked with companies such as Digital FX, SoftImage and Discreet Logic.

"Peak Systems has introduced new ways of producing template and live to air graphics that offer broadcasters more flexibility, automation and higher impact graphics," says Brack. "Everest combines the designers need for intuitive design tools with reliability and power in production."

Andy Johnston, Director of Peak Systems, GmbH, has worked with Brack in the past and is very positive about his joining the Peak team. "Dave's knowledge of the broadcast community puts him in a perfect position to help grow Peak to the next level. He is clearly the best choice for us to continue expanding our presence in America."

Peak Systems Profile
Peak Systems supplies complete on-air graphics systems and virtual sets to broadcasters on a global basis. Full training, production support and technical support services back up these systems. The core technologies employed are Everest real-time graphics generation and rendering software, Sherpa™ external control and Silicon Graphics computer systems.

Television graphics need to be on air fast, look great and tell the story. Frequently repeated graphics need template animation and fast breaking news stories need powerful authoring tools for the designer. Everest is a real-time, 3D, live to air graphics system for television. It is high quality, designer friendly and easy to integrate into standard production methods.

Virtual sets expand upon traditional chroma keying to immerse the presenters in a 3D world, offering new program formats, better usage of the studio and make small studios seem more impressive. Everest Graphics systems can be easily upgraded to full virtual sets by connecting the customer’s choice of camera position sensing system to Everest's internal virtual cameras.

EVEREST is resolution independent and is in use for PAL, NTSC, 16:9 and HDTV productions.

Sherpa is a tool kit for production of external control production interfaces linking data sources, template graphics and virtual sets. Its authoring environment directly connects to the Everest scene, and in production it provides the on-air operator with straightforward access to all the available animations.

Virtual Camera Switcher (VCS) is a hardware product designed to manage the synchronized switching (including required delays) of audio, computer and video equipment in the virtual set. This means the virtual set can be controlled completely from the vision mixer.

Peak has offices and staff in Munich, Hamburg, Bratislava, Florida, New York and London.

Editor’s Note: Digital images of EVEREST are available via email or on the "Images" page at http://www.lsmarketing.com.

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