Summary of the Services Offered by L&S Marketing

Summary of the Services We Offer

Marketing Communications
Our experience covers a full range of marketing communications functions, with a special emphasis on writing product materials such as data sheets, brochures, and advertising copy. Although we are not designers, we can work closely with designers to ensure that your message is delivered as effectively as possible.

Press Relations
L&S Marketing has existing relationships with many of the magazine editors covering the worlds of computers and video. We can work with you to create and deliver press materials to the appropriate people, as well as gain access to editors for the purpose of gaining coverage for your company and your products.

Article Creation and Placement
We regularly write for major trade publications on desktop video, multimedia, and animation. These technology oriented articles make it easier for us to generate and place application stories that can provide significant coverage of your customers, your products, and your company. Since these application stories are funded by the manufacturer, they can be offered to magazines at no charge, increasing the likelihood of their use.

Web Site Strategy and Content
In addition to designing and maintaining our own Web site, we consult to a number of companies regarding the structure, content and tone of their sites. We don't create the graphics and design, but we focus on what information is contained on each site and how it is organized. In addition, all L&S Marketing clients can be accessed through links on our site.

Trade Show Management
We are familiar with many of the trade shows in the computer and video industries, and are available to manage your trade show efforts. This includes working with show labor for booth set-up and tear-down, scheduling trade show activities and personnel, and all other aspects of planning your show presence to be as successful as possible.

Strategic Planning
Our industry experience covers a variety of platforms, distribution methods, and market segments. As you plan your sales and marketing strategy, L&S Marketing can be a resource to help you choose the best path. We can get involved at any stage in the process, from helping you to plan new products, to assisting in the launch of these products, to evaluating existing products and strategies.

Channel Management
L&S Marketing has the experience required to help you evaluate the different methods of distributing your products. Once you decide on a distribution strategy, we can help you implement it quickly and effectively.

Custom Services
We are dedicated to providing high quality service to a small number of clients. This lets us react with you as your requirements change. Should your needs expand beyond the areas already mentioned, L&S Marketing can work with you to define and implement additional programs.

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