AutoMedia Ltd.



For More Information:

Sheldon Liebman
L&S Marketing, Inc.
(505) 332-1281

Jacob Pedhatzur-Wiedhopf
AutoMedia Ltd.
011 (972) 3-9220444

Michael Skibra
(732) 605-0881

Former VP, Marketing & Sales Promises Higher Profile for AutoMasker™ Products

(Petah Tikva, Israel - December 15, 1998) AutoMedia Ltd., the leading provider of professional video masking systems, is proud to announce the promotion of Jacob Pedhatzur-Wiedhopf to the position of CEO and President. In his previous role as Vice President, Sales & Marketing, Pedhatzur-Wiedhopf was responsible for developing the distribution strategy for the company's AutoMasker™ products. Now, his responsibilities also include overseeing product development and the day-to-day operation of the company.

In his new position, Pedhatzur-Wiedhopf plans to capitalize on the growing momentum for both AutoMedia and AutoMasker through a higher level of advertising, promotion and trade show participation.

In 1997, AutoMedia introduced the first version of AutoMasker, a professional masking system that increases productivity in the masking process to save both time and money. The initial product was only available as a standalone program running under Windows 95/NT. Today, versions of AutoMasker are available for immediate delivery on both the PC and Macintosh platforms.

AutoMasker AE2.0, introduced earlier this year, allows Macintosh users of Adobe After Effects to enhance the video masking process through "plug-in technology." Using this approach, the advanced capabilities of AutoMasker AE2.0 can be combined with one or more other After Effects "filters" to easily create complex effects. A copy of Adobe After Effects is required to use the product.

For PC users, AutoMedia currently offers AutoMasker 1.1c, a standalone product compatible with the Windows 95/98/NT environment.

Both versions of AutoMasker are regularly priced at $995, but are currently available at an introductory price of $595. This special pricing was originally set to expire on December 31, 1998, but Pedhatzur-Wiedhopf has extended the offer through March 30, 1999. The company is also developing a PC version of AutoMasker AE2.0 for use with the next generation of Adobe After Effects. Owners of AutoMasker 1.1c will be able to upgrade to this next version at no charge.

"AutoMasker is more than just another masking tool. It represents a breakthrough technology for the masking process," states Pedhatzur-Wiedhopf. "We have created a unique product family that tracks object borders, not just points. Using this technology, we can successfully track multiple objects simultaneously, even as they change color, position or shape."

One of the unique features of AutoMasker is IntelliSplines™, which combines freehand drawing for high detail areas with splines for a smoother appearance. From each frame to the next, AutoMasker's powerful, patented tracking technology speeds the process of identifying object borders. For further control, border offsets, smoothing and anti-aliasing can be specified.

Two other powerful tools in AutoMasker are the unique "FIND" and "SNAP" features. "FIND" is used to track an object from one frame to the next, making it easier to create animated masks. Once an approximate border has been drawn around an object, AutoMasker can be instructed to "SNAP" the border to the object. This combination significantly speeds up the masking process.

For more information about AutoMedia and the AutoMasker product family, please contact AutoMedia Inc. by Phone (732-605-0881), Fax, (732-605-0885), Email ( or on the World Wide Web (

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AutoMedia is a software company specializing in the creation of high quality video masking tools. The company's standalone product, AutoMasker, was released in 1997 and has been honored by industry magazines including International Broadcasting (Post Production System of the Year - IBC '97), Millimeter (Tommy Award - NAB '97) and TV Technology (Mario's Top Ten Products - NAB '96). The company's latest product, AutoMasker AE2.0, brings the power of AutoMasker technology to Adobe After Effects and the Macintosh environment.

AutoMasker and IntelliSplines are trademarks of AutoMedia Ltd. All other trademarks used herein, whether recognized or not, are the properties of their respective companies.

AutoMedia Ltd.
16 Basel Street
P.O. Box 10134
Petah Tikva, ISRAEL 49001
Phone: +(972) 3-9220444
Fax: +(972) 3-9220355

U.S. Office:
AutoMedia Inc.
300 Buckelew Avenue, Suite 201
Jamesburg, New Jersey 08831
Toll-Free: (888) MASK-IT-8
Phone: (732) 605-0881
Fax: (732) 605-0885

ATTENTION EDITORS: Digital images are available on the L&S Marketing web site at Review copies of both versions of AutoMasker are also available. Please contact Sheldon Liebman at L&S Marketing by Phone (505-332-1281), Fax, (505-332-1286), or Email ( to arrange a review.

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